Recently the last unknown lepton mixing angle θ13 has been determined to be relatively large, not too far from its previous upper bound. This opens exciting possibilities for upcoming neutrino oscillation experiments towards addressing fundamental questions, among them the type of the neutrino mass hierarchy and the search for CP violation in the lepton sector. In this paper we review the phenomenology of neutrino oscillations, focusing on subleading effects, which will be the key towards these goals. Starting from a discussion of the present determination of three-flavour oscillation parameters, we give an outlook on the potential of near-term oscillation physics as well as on the long-term program towards possible future precision oscillation facilities. We discuss accelerator-driven long-baseline experiments as well as nonaccelerator possibilities from atmospheric and reactor neutrinos.