Zusammenfassung
This paper explores the scope for research on language and super-diversity.12
Following a protracted process of paradigm shift, sociolinguistics and linguistic anthropology are well placed to engage with the contemporary social changes associated
with super-diversity. After a brief introductory discussion of what super-diversity entails, the paper outlines key theoretical and methodological developments in language study: named languages have now been denaturalised, the linguistic is treated as just one semiotic among many, inequality and innovation are positioned together in a dynamic of pervasive normativity, and the contexts in which people orient their
interactions reach far beyond the communicative event itself.
From here, this paper moves to a research agenda on super-diversity and language
that is strongly embedded in ethnography. The combination of linguistics and ethnography produces an exceptionally powerful and differentiated view of both activity and ideology. After a characterisation of what linguistic ethnography offers social
science in general, this paper sketches some priorities for research on language and
communication in particular, emphasising the need for cumulative comparison, both
as an objective in theory and description and as a resource for practical intervention.
