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Journal Article

Product Placement und andere Arten der "absatzfördernden Kommunikation": Die Formen der Schleichwerbung?

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Henning-Bodewig, F. (1986). Product Placement und andere Arten der "absatzfördernden Kommunikation": Die Formen der Schleichwerbung? Betriebs-Berater, (33), 1-12.


Cite as: http://hdl.handle.net/11858/00-001M-0000-000F-E573-6
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