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Contextual Brand Valuation - From Fundamental Issues and Analysis of the State of the Art to a Systematic Integrated Approach to Brand and Intellectual Property (E)Valuation

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http://pubman.mpdl.mpg.de/cone/persons/resource/persons51278

Riemann,  Eva
MPI for Intellectual Property and Competition Law, Max Planck Society;

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Riemann, E. (2011). Contextual Brand Valuation - From Fundamental Issues and Analysis of the State of the Art to a Systematic Integrated Approach to Brand and Intellectual Property (E)Valuation. PhD Thesis, Ludwig-Maximilians-Universität, München.


Cite as: http://hdl.handle.net/11858/00-001M-0000-000F-85AE-7
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