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(Reprinted in Heuristics: The foundations of adaptive behavior, pp. 2-27, by G. Gigerenzer, R. Hertwig, & T. Pachur, Eds., 2011, New York: Oxford University Press)***(Croatian translation: Homo heuristicus. In Uvod u bihevioralnu ekonomiju, pp. 371–390, by D. Polsek & K. K. Bovan, Eds., 2014, Zagreb: Institut Drutvenih Znanosti Ivo Pila)