Contextual Brand Valuation - From Fundamental Issues and Analysis of the State of the Art to a Systematic Integrated Approach to Brand and Intellectual Property (E)Valuation

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Contextual Brand Valuation - From Fundamental Issues and Analysis of the State of the Art to a Systematic Integrated Approach to Brand and Intellectual Property (E)Valuation

Riemann, E. (2011). Contextual Brand Valuation - From Fundamental Issues and Analysis of the State of the Art to a Systematic Integrated Approach to Brand and Intellectual Property (E)Valuation. PhD Thesis, Ludwig-Maximilians-Universität, München.

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Basic (Discarded)

Date of Discard: 2019-01-11

Comment: Dublett zu Datensatz 2226234. stz

Creators:
Riemann, Eva¹

Affiliations:
1MPI for Intellectual Property and Competition Law, Max Planck Society, ou_830549

Dates: Date issued: 2011

Files: 0 Files

Locators: 0 Locators

version ID: item_1454624_2

Item State: Discarded

Name of Context: Publications of the MPI for Intellectual Property and Competition Law, Affiliated to: MPI for Intellectual Property and Competition Law